How well do you know your ideal customer?, I mean, really know your ideal customer?
If you’re anything like the majority of small businesses owners, you may have a vague idea who your target customer is. You might have even written it down once or twice, and then filed it away and forgotten about it. You might even think that everyone and anyone is a potential customer.
A good small business owner will have identified their target audience so they have a reasonable idea who they want to attract and target with their marketing.Â
A better small business owner may have segmented their target market into smaller groups (or niches). Which helps them to massively improve the quality of their marketing decisions.
However, the small business owner who really wants to Know their Customer and wants to take their marketing communications to the next level will go the extra distance and create Customer Avatars or Personas.Â
As small business owners, we must take the time to understand what our audience wants, or what issues/problems/roadblocks they are trying to solve, not what YOU want to say. A crucial first step to this is creating an ‘Avatar’ of your ideal customer.
You can’t do effective marketing without truly knowing who it is you are marketing too. Avatars go a long way to help alleviate this. Â
Read on to find out exactly what Avatars are, how to create your own plus how to put them to work.