Welcome to sixty:forty

by | Apr 18, 2019 | Featured, Foundations

We’re excited you are here and we can’t wait to tell you more about our company, our people and our platform. Why are we so excited? Because we believe that the future is small …. And small business is beautiful! 

OK, but what is sixty:forty?

Did you know that more than 60% of small businesses stop operating within the first three years of their starting out. At sixty:forty we aim to reverse that statistic!

Our mission is to create a world where people successfully start, build, manage and grow their small business in a way that leads to a meaningful and prosperous life for themselves and their families, their team members and their community.

sixty:forty is a platform designed to connect people and businesses in order to get things done. What things? No matter what you need, we’ll have a way to help. You can think of us as a single point resource and your concierge of small business. Our ambition is to provide small business owners with training, community and opportunity … all delivered through our platform.

Ideas are easy but execution is everything. We know that small business owners often don’t have the knowledge, time, money or access to resources to get things done and this is why we are here to help.

But first, why Small Business?

Our focus is on small business for a few reasons:

  1. Supporting small business means we are supporting the dreams and aspirations of its owner.
  2. Small businesses are economic engines, job creators and extremely agile in decision making and resource allocation.
  3. Small business owners choose to be great, not big.

Bigger businesses can just buy in the experience and resources that they need but they often lack passion for the thing that they do. But we believe that the best business should win, not the biggest. To do this, we aim to equip small business owners with the resources, tools and knowledge that they need to level the playing field.

So what can sixty:forty do for your small business?

Small business starts with a spark and then grows into something that will support your lifestyle or build into something even larger than that. So no matter whether you are a seasoned entrepreneur or have never even started a business before, we help you build a roadmap for your future business. We deliver on this through the Lab, the Plan, the Review, the Offer and the Hub.

The Lab

The Lab Process

Do you have an idea for a business and want to test or validate it before launch? Increase your chance of success and reduce the risk that is inherent with any new business starting out. Don’t waste time, money and resources on a bad idea. Use the Lab Listing to get real life feedback from professionals.

We offer a five staged approach to bring your idea to (business) life. It all starts with Why and then moves to Idea evaluation and then experimentation in the Lab with your business model before building your MVP and heading for Launch.

What you learn over these five stages is the culmination of our collective knowledge built by working in and for small business. This means you can get started in days …. not weeks and months.

The Plan

We know that traditionally writing a Business Plan is seen as boring and not a real worthwhile task especially where you might not see the direct benefit in doing it. sixty:forty aims to change this.

We help you start really seeing the business future you want to create by asking you questions. Lots of questions. But don’t let this scare you away. You can work through these questions at your convenience and your Dashboard will show you your progress. This means you don’t have to sit down for a day to write a Business Plan all in one go, you can pop in and out as you have a spare 5 minutes. Once you have answered all of the questions, you can produce the type of plan that you need – whether it be a Management Plan, a Lean Plan or a Finance Plan.

The Review

If you know there are a few things falling through the gaps in your business, but you’re not quite sure where they are … or if you just don’t know where to start making some immediate fixes – then The Review is for you!

You can do the Review as a standalone, or if you have prepared The Plan, we build off those responses and ask you a number of additional questions. We then analyse your responses and identify the key gaps in your business, which means you can put focus on these areas letting you down and fix them fast.

Don’t have the time or not sure where to start? Don’t worry. We can then match you with Providers or Playbooks so that you can tackle the list, step by step.

The Opportunity

Want to start getting things done and pulling together the people and resources that you need? Then this is the place for you. The Opportunity is made up of three parts – Pitch, Deal and Agreement.

You start with a Pitch. The Pitch isn’t only about new businesses either. It is for anyone with an idea. You build your Pitch based on the type of investment you are looking for. This is not limited to only those people ready to invest in the equity of your business – you can find a technical Co-Founder or Mentor and even look for other businesses that you can work with to:



Joint Ventrue

Establish a Joint Venture

strategic partnerships

Create a Strategic Partnership


Obtain formal deferred payment plans


Access special service packages to achieve key results at a fixed price in a fixed time

If you’re looking for something a little more tailored, you can put your Project out to Quote.  Select Service Providers can then review your Project and Scope and then provide you with a price.

The Deal is the second part of the Opportunity. This is where you get to negotiate the terms, milestones and targets.

The last part of the Opportunity is in The Agreement. Building off your Deal you can produce a non-binding Letter of Intent which can be taken to a legal firm for drafting, or you can foward the draft document to your selected firm … all from within our Platform.

The Hub

Your one stop small business resource. Get access to Grants and Events, Service Provider Directory and curated results tailored to your preferences. This means that you don’t have to spend hours researching. Don’t see what you are after? Let us know and we’ll help find it for you.

Subscribers get access to regular webinars covering the full 9 Factors of Business so you can pick and choose what suits you. Specific workshops are also held where you can put into action the things that are being learned through instructor led Implementation Cycles to keep you accountable to your chosen objectives.

Do you provide services to small business?

Perfect! Here is what can sixty:forty do for you.

As a Service Provider you still have access to The LabThe PlanThe Opportunity and The Hub for your own business but you also get a number of extra perks.

The additional benefits all centre around building your own business and brand within our small business community.

Sound Interesting?

More information on the benefits of the subscriptions packages can be found here.

Opportunity Listings are where you get to see who is looking for your particular skill set and you can choose how to best leverage what you have which means you can turn your time into a potentially long term investment so that you can diversify your income stream.

If you provide services to small business, then this is the place for you. One of our goals it to support small business to Build a Better Brief™. People don’t know what they don’t know. We want to reduce the impact of scope changes and, more importantly, expectation gaps by setting clear boundaries right at the start of a new business relationship. While this isn’t always possible, we frame our Pitch and Quote processes to try and obtain as much information as possible to help you manage the outcome.

We ask that you do contribute your knowledge back to our building community. At sixty:forty, we remember the days when credibility was earned, your reputation was everything and you built it over time.

On our platform, it isn’t about who has the most money, it is about who has the best service or product to help our clients achieve their objectives. By working through us, our goal is for you to become their trusted partner in business.

We would love to show you our vision for a better way to do business so that you can unlock a new asset by investing your time in people and their ideas. If you want to join a network of like minded people, willing to venture outside the box and really get paid what you’re worth … while at the same time building an alternative investment portfolio – then this is the place for you!

The staged approach

Your sixty:forty success roadmap is built on your stage of business. You let us know where you are by answering these two questions:

  1. Where are you now?
  2. Where do you want to be?

Do any of the following describe you?

  1. Do you already have an idea?
  2. Are you looking to move from employee to entrepreneur and not sure where to start?
  3. Do you have a business and want to learn to love it again?
  4. Do you want to optimise your business for lifestyle rewards?
  5. Do you want to build a ‘systems reliant’ business with strong processes that produce exceptional value – with more time for you?
  6. Do you want to scale your business and need access to both finance and intellectual capital?

We are a platform whose reason for existence is connection. We don’t know it all. We don’t profess to know it all. But the people that make up our network collectively do know it all. This is the community that we are building, anything you need – you can reach out and get it done. Easily. And with multiple options for how you go about it.

We live by our motto of ‘Doing Business Differently’. Times have definitely changed and the future holds infinite possibility. This makes right now the most exciting time to either get into or to be in business.

Sheree Cusack

Sheree Cusack

Co-founder & CEO

Together, let's create the future that you want.

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