We’re excited you are here and we can’t wait to tell you more about our company, our people and our platform. Why are we so excited? Because we believe that the future is small …. And small business is beautiful! OK, but what is sixty:forty? Did you know that more...
If you’re an accountant who has big goals, then this is exactly what you have been looking for. If you are:
Continuing to serve clients that have low profitability - or they are clients you don't even like
Spending money on marketing agencies or on online ads but can’t see the return
Looking for a way to provide extra services to your own clients
Wanting to make more money and take more time off...AND
Want more (and better) clients …
, Then let us show you how to get where you want to be! Our business exists to make connections through opportunity and education.
At sixty:forty, we think you should be able to focus on what you do best. This is to provide to provide high-quality work for your clients, delivered in an accurate and timely manner without being distracted by the latest social media shiny new object.
Please let me be clear .. we are not a marketing company, nor are we an accounting firm coaching company. We help small business owners build the business of their dreams. And we want to partner with you to develop prosperous small businesses everywhere. A thriving small business supports families and communities. To be successful relies on quality financial data. And an accountant is the front line of making that happen.
Clients do the best with what they know but sometimes they can have unrealistic expectations of what you do for them, and on what time frame these things can be delivered.
You only have so many hours in the day and we are sure that you would rather spend that time looking after your A-class clients. But you do have to keep up the relationships with all of your clients in order to keep your firm’s cash flow healthy.
The purpose of this platform is to create empowered small business owners.
In my previous life I was a sole practitioner who ran an already busy tax practice. I didn’t want to, let alone have the time, to develop a whole suite of resources to answer basic questions or develop ad-hoc tools for each separate client. I also realised that clients were wanting more from my firm – they wanted financial management help – with things like budgets, cash flows and management reports. It wasn’t just my firm either, there were a lot of other accountants and finance professionals I talked to about the same thing.
These small business owners needed help but they just couldn’t afford to pay to get personalised service from their accountants.
That is one of the reasons we created sixty:forty. It is a business advisory division that you can bolt on to your own firm WITHOUT worrying about having the coach steal your clients AND you get to keep the high value, personalised services.
Now we can help the small business owner and we can help you. And the best part …. this can be profitable for you – right from Day 1. In fact, we even take care of the marketing for you so it can be easily rolled out in your firm.
Over the past 20 plus years, throughout our professional careers, we’ve had lots of amazing conversations with different accountants, all of whom wanted to start, build and grow their businesses.
But when I think back over those conversations; similar questions and roadblocks kept coming up – over and over again. To give you an idea of some of the top questions were:
I've tried to offer different services in the past but I've had resistance from clients because they think I only offer tax services.
I don’t have any time now, how do I create systems that make managing what I do easier?
How can I create more proactive opportunities to work with my clients - rather than wait to provide advice when they decide they need it but it's often too late?
How can I leverage my time and sell something not just based on hours?
How do I define an A Class client?
Where do I find the RIGHT type of clients?
Is there a better way to price my work?
I’m already overwhelmed by everything I already have to do, how can I take time off to learn anything new?
How can I increase my income, without increasing the expenses?
Have you ever asked yourself any of those same questions?
A few years ago, we had an idea … wouldn’t it be great if there was a place where small business owners could connect with service professionals to get the jobs they need in their business just done .. without drama and with total confidence that it would be delivered the same way – every time.
Where accountants have an opportunity to leverage their skills into investments that provide long term reward.
Where you can get access to tools, templates and resources that will benefit the client, without having to have a whole in-house marketing division or pay massive outsourced agency costs!
Where all learning is then applied immediately and is based on what actually happens in the real world.
Where you can find qualified clients – who know and respect what it is that you do – as they get to take a peek behind the curtain and really understand what it means to have a great accountant.
Now this community doesn’t quite exist yet! But I’d love for you to join us as we build this amazing space.
So how are we going to do all of this? We run Quarterly Themes with all of our clients, and these are all designed to push small business forward. The themes are based on Strategy, Cash, Capacity and Clients. In each quarter there are three monthly Projects available for our clients to use.
As an accountant you get early access to our Themes and Projects, and where they are in your skill set – you can choose for you (or even your staff) to take any of the micro-certifications that support getting the work done for our members. Our members generally fall into three categories:
- Those who are happy to learn what to do and do it themselves
- Those who prefer for us to guide them through the implementation, where they get to reach out for a little help as they need it
- Those who want the whole thing done for them
And this is where you come in. We do not offer bookkeeping, accounting or one-on-one consulting services. But we want to partner with those people who do.
But attracting new A – Class clients isn’t the only benefit for you. You get access as your own business to all of these Projects as well. So you can start building your own truly owner independent business. One that doesn’t rely on you doing everything …
What do you get?
For the early birds (that’s you!) we have a number of special treats –
Premium Membership with a $100 per month discount for the lifetime of your membership. As a big thank you for helping us build our community and to help us test out a number of our newer features, provide feedback and be there as we start to grow – you will get our premium membership at only $197 per month – forever!
To see what’s included, sneak a peek here
- Opportunity to co-develop content and be featured on the sixty:forty platform and in associated properties
- Opportunity to submit premium content for blogs and webinars
- Opportunity to speak at sixty:forty sessions to provide direct industry advice and information.
- Premium Listing in the sixty:forty Advisor Directory including ability to upload Logo, Images, Documents and Links to Video
- Unlimited Highlighted Services
- Access to the Lab to review out new ideas and provide feedback.
- Access to Offers to review new business listings looking for Provider support.
- Access to sixty:forty Live Events for you and your team with Early Bird pricing and discounts.
- Access to sixty:forty Engage Facebook Group and Online Community
- Customer Support via Community, Email and Live Chat during Membership
- Full Access to the Hub during your membership
- Activate an unlimited number of ‘Special Deals’ that your business might offer our Business members in your area.
You might not be familiar with some of these things just yet, but trust us when we say – these can be a major game-changer for you and your business in the coming year.
That’s right – this is a Founding Member Launch special for the ages. Just a reminder you get:
Our ‘Premium’ Membership - Value $3,564
Our ‘Premium’ Membership plan that gets you access to our premium membership which includes monthly projects, priority support and access to Opportunities and Projects. Priced at $297 per month.
Develop your brand on a new platform, earn expert status quickly
Because we are a new platform, we will be seeking to work with you for any number of local events and promotional opportunities as we grow. So you can leverage your early-bird status with us to quickly build your expert status within our community.
Put an end to distractions that get you nowhere - Value Priceless!
Your Premium membership gets you access to one business project each month. Built around a quarterly theme, these business projects include a workshop, followed by a group Office Hours so that you get all of your important questions answered and access to a mastermind of fellow members and the sixty:forty team. This focused training combined with group coaching and masterminds means that you remove obstacles and get projects done so that you can keep moving your business forward …. each and every month!
Be surrounded by success minded winners - Value Priceless!
Get to spend planning days with other growth-minded, REAL business owners and entrepreneurs who use the sixty:forty principles. You’ll be inspired by the willingness of members in the group to share their experiences and help you in your business.
And don’t worry – your investment is fully guaranteed
Founding Member Special
If you were to pay for this on our normal pricing this is over $5,561 in cost but for today you get it all for only $1997 up front
OR $197 each month for the life of your membership
Let us welcome you to the future of small business, enter your details below and let’s get started ….
Frequently Asked Questions
Here’s some extra questions we’ve been asked about the Accountant Partner Program
What is the Accountant Partner Program?
As an accountant you are likely already helping small business owners. The sixty:forty Accountant Partner Program supports you in this role.
We provide you with tools, resources, systems and support. We create content that you can share and connect to and you can be confident that we will not try to steal your clients. This saves you hours of time each week while still giving you the opportunity to improve relationships with your clients and to really contribute to improving the lives of small business owners.
We run programs on quarterly cycles based on the themes of Cash, Capacity, Clients and Strategy. Each theme will then have monthly projects. To support the client in closing out these projects, we have a number of micro-certifications that cover the specific skills needed to deliver that project.
By completing these micro-certifications it means that you can support the client and offer extra services – right at the time when the client is looking for help.
Our commitment towards accountants doesn’t stop there. We have built software tools to help make your life easier. An example of a tool that is due for release shortly is our ABN Compliance Checker. If you offer bookkeeping services to your clients, this can save you a tonne of time. You can run your clients supplier lists through our program to do a point in time check of whether the ABN is current and whether they are registered for GST or not and compare it to your current records – highlighting the difference and making it easy to ensure that the data is accurate.
As part of our program, you can attract new clients with a listing in our Advisor Directory. We even show you how you can optimise your listing to attract more of your A Class clients
Aren’t you a competitor?
You might be saying to yourself, “Aren’t you competition?”And the short answer is NO we are not. Why? Because no matter what how good you are at being an accountant, the reality is that you cannot serve everyone on your client roster in exactly the same way.
For that reason, you will likely have already separated your clients into A, B and C class clients. After all, there are only so many hours in the day and not all clients are created equal.
In fact, our target market are those people who potentially have good businesses but just can’t afford your personalised attention. We want to build those businesses up so that they can become one of your A class client roster.
We do not provide bookkeeping, accounting or taxation services. And we need partners who do
While we may have mutual client’s – our goals are the same … to work together for the client and to help them achieve the most that they can out of their business so that they can build a life that is prosperous and filled with meaning
We are a group coaching company where a small business owner can come for guidance, projects, support and for us to challenge the way that they approach their business .. so that they can create the business that they want.
So we don’t do the actual work of building the budget or helping them stay on top of their KPI’s. But we educate them about why it is important. This is means that your client comes to you looking for help with these things – they know what it is that they need you to help them to do AND you can use a common language when working with them about how you can help.
Even if your firm offers business advisory services you should still strongly consider partnering with us because our programs and courses help you too. We offer the full suite of training and topics and can help you take someone who may have been an otherwise marginal B or C Class client and turn them into a valuable asset.
But we are more than just training and education … we offer a platform for connection. We show clients how to step outside the box and create powerful networks and connections built on doing business – on creating and making opportunity. In short we show them how to create business wealth without major risk or investment using relationship and alternative capital.
As an added bonus, where you have referred clients to our business – we pay you a referral fee for the life of the clients commitment with us.
What can sixty:forty do for me?
Well we’re glad you asked. This is how we can help.
- Where our members don’t have an accountant as part of their dream team, we will make recommendations to them to use the services of a local accountant and provide a way that our members can then connect with your firm.
- We promote the use of advisory boards so that clients are using their professional advisors in a more proactive and productive way, rather than on an ad hoc and reactive – this allows you to better schedule and plan your year
- We help you build into the higher value consulting one on one work by getting clients to undertake foundation projects that enable much better conversations with your clients surrounding their business and their opportunities
- Your conversations with your clients are much better as you are using a common financial language because everyone is on the same page.
- Training Videos that you can link to for your clients that will explain a wide variety of different business different topics
- Sharable content that we post on our social media channels that you can post and promote surrounding areas of business interest
- Early access to our Quarterly Theme and Magazine
How can I earn money?
There are multiple ways you can generate additional revenue as an Accounting Partner.
First you can go to the clients you already have and offer them one of the subscription products or courses or you can use these products to open a conversation with a new prospect for your own business. No matter what, we pay you a minimum referral fee of 10% of spend – each and every month for as long as they remain active.
You can use the tools and resources that we provide you to maintain your own marketing, just the entry points are co-branded and done for you – saving you hours of time and loads of cash. We’ll even show you how to supercharge these for maximum effect.
Could you go and do this yourself? Yes .. sure you could. But is it worth it from a time perspective? You could instead focus that time on providing personalised advice and service. We can afford to develop these info materials at scale and we have access to other specialists (such as marketing, designers, operations and sales) who cover the whole spectrum of business.
This means that you don’t have to worry about content creation – you just get to focus on what you do best.
You, or your staff, can also gain micro-certifications along the way. These include turnkey products and services you’ll be licensed to sell and deliver. These new skills can be used to benefit your existing clients or to attract new ones.
Have you ever thought about offering your own course? We can help you with that too .. so let’s talk. Get in touch with us at email@example.com
What kind of investment is required to be an Accountant Program Member?
You can sign up for free. But the best perks are reserved for paying members. We offer two paid memberships and additional sponsorship opportunities.
The first tier is $99 per month. In the future, the second tier is $297 per month.
You are here as an early bird so we have extra special pricing and cool stuff for you!! This founding member special means extra value at an amazing price. You’ll get everything in our Premium Membership for only $197 per month, for life.
Is there any geographic exclusivity to this program?
The Provider Program is not “area exclusive” at this time, nor are there plans to offer geographic exclusivity in the near future. The goal of this program is to serve as many small businesses as possible, and to do that we need a lot of help. We also know that most of our Providers will specialise, either in a particular niche (i.e. service companies, brick and mortar, ecommerce, etc.) or in a particular range of services (i.e. accounting, bookkeeping, automation, app advisory, management, financial advice, wealth advisory etc.) For this reason, it doesn’t make sense to restrict the number of Certified Partners in a specific geographic region. It is our hope is that Providers will network, share ideas, and ideally send clients to one another based on each practice area of specialisation
Looking for even more info?
Our framework is built on the 9 Factors of Business, with a focus on the four pillars of business – Cash, Capacity, Clients & Strategy.
Let me ask you three questions:
- In your business, what would you really like to be doing?
- What’s your ideal day?
- How much money would you be making?
Now imagine … running your business so efficiently so that your picture of the ideal day becomes your reality. What would that feel like for you? What will having that get for you or allow you to do?
There’s no better time than now …. Let’s make that happen!
We strongly believe in our vision which is to create empowered small business owners. Our mission is to create a world where people successfully start, build, manage and grow their small business in a way that leads to a meaningful and prosperous life for themselves and families, their team members & the wider community
Our method is through education, opportunity and community.
Let us build great small businesses together.
Who are we?
We have both owned and operated our own businesses for well over 15 years each and have worked in our own industries for 20 years plus. We each have our own specialities – Sheree’s is with finance and operations and Spencer’s is with branding and marketing.
Rounding out our team, we have Mark ‘Henry’ Lawson of Lead Loud who is a specialist leadership and risk management consultant.
In addition to the sixty:forty leadership team, we also have a number of faculty members who bring with them a wealth of experience from their respective industries and fields.
As small business owners ourselves, we have built sixty:forty to be FOR small business owners.
Come and try it for yourself.