A special message for B2B Service Providers

Welcome to sixty:forty. We’re going to let you in on a little secret … we’ve been working on something BIG!

If you provide services to small business owners and want to generate new business, then this is exactly what you have been looking for. If you are:


Continuing to serve clients that have low profitability - or they are clients you don't even like


Spending money on marketing agencies or on online ads but can’t see the return


Looking for a way to provide extra services to your own clients


Wanting prospects to contact you who have at least an understanding of what you do


Wanting to find better opportunities for you to work on - more in line with your overall business goals


Wanting to build an alternative investment portfolio

Then let us show you how to get where you want to be – even if you haven’t ever really considered working outside of the box before! Our business exists to make connections through opportunity and education.

At sixty:forty, we think you should be able to focus on what you do best. This is to provide high-quality work for your clients, delivered in an accurate and timely manner without distraction from the latest social media shiny new object.

Please let me be clear .. we are not a marketing company. We help small business owners build the business of their dreams. We want to partner with you to develop prosperous small businesses everywhere. A thriving small business supports families and communities. 

Clients do the best with what they know but sometimes they can have unrealistic expectations of what you do for them, and on what time frame these things can be delivered. 

Over the past 20 plus years, throughout our professional careers, we’ve had lots of amazing conversations with different professionals, all of whom wanted to start, build and grow their own business.

These conversations highlighted a number of gaps and opportunities – so we started to think about all of the things that we ourselves wanted from our personal and professional lives – things like: 


A place where we could learn from each other and build strength in the different areas of our business.


The ability to step outside of our own industry associations and start to build connections across different functions and industries.


To build authority on a platform that would enable us to be put directly in front of our preferred type of clients, yet still retain a human to human connection without having to spend hours trawling through multiple social media accounts.


To share our own knowledge with others as a mentor.


The ability to find co-founder opportunities where we could leverage our time and our skills into different types of investments.


To uncover strategies that can be implemented in our own businesses and to dig out the hidden gems we knew were there but didn't know how to access - thereby increasing sales, profits and cash.


To find and develop more qualified clients.


To be able to access a fantastic network of success minded professionals who were willing to share their knowledge and to make great connections.


To build an alternative investment portfolio.

Have you ever thought about any of these things too?

A few years ago, we had an idea … wouldn’t it be great if there was a place where small business owners could connect with service professionals to get the things they need in their business just done .. without drama and with total confidence that it would be delivered the same way – every time.

Where professionals have an opportunity to leverage their skills into investments that provide long term reward.

Where you can get access to tools, templates and resources that will benefit the client.

Where all learning is then applied immediately and is based on what actually happens in the real world.

Where you can find qualified clients – who know and respect what it is that you do. One of our goals here is to support small business to ‘Build a Better Brief. People don’t know what they don’t know. We want to reduce the impact to you of scope changes, and more importantly expectation gaps, by setting clear boundaries right at the start of a new business relationship. While this isn’t always possible, we frame our Opportunity and Quote processes to try and obtain as much information as possible to help you manage the outcome and the expectation

Now this community doesn’t quite exist yet! But I’d love for you to join us as we build this amazing space.

So how are we going to do all of this? We run Quarterly Themes with all of our clients, and these are all designed to push small business forward. The themes are based on Strategy, Cash, Capacity and Clients. In each quarter there are three monthly Projects available for our clients to use.

As a small business professional provider of services, you will get early access to our Themes and Projects.  As a Premium member you also get to offer an exclusive monthly special deal to our members – this means that you can structure your offers around the theme for the Quarter or Project of the month.

Our members generally fall into three categories:

  • Those who are happy to learn what to do and do it themselves
  • Those who prefer for us to guide them through the implementation, where they get to reach out for a little help as they need it
  • Those who want the whole thing done for them

And this is where you come in. We do not offer personalised advice or one-on-one consulting services. But we want to partner with those people who do.

But attracting new A – Class clients isn’t the only benefit for you. You get access as your own business to all of these Projects as well. So you can start building your own truly owner independent business. One that doesn’t rely on you doing everything …

What do you get?

For the early birds (that’s you!) we have a number of special treats –

Premium Membership with a $100 per month discount for the lifetime of your membership. As a big thank you for helping us build our community and to help us test out a number of our newer features, provide feedback and be there as we start to grow – you will get our premium membership at only $197 per month – forever!

To see what’s included, sneak a peek here
  • Opportunity to co-develop content and be featured on the sixty:forty platform and in associated properties
  • Opportunity to submit premium content for blogs and webinars
  • Opportunity to speak at sixty:forty sessions to provide direct industry advice and information.
  • Premium Listing in the sixty:forty Advisor Directory including ability to upload Logo, Images, Documents and Links to Video
  • Unlimited Highlighted Services
  • Access to the Lab to review out new ideas and provide feedback.
  • Access to Offers to review new business listings looking for Provider support.
  • Access to sixty:forty Live Events for you and your team with Early Bird pricing and discounts.
  • Access to sixty:forty Engage Facebook Group and Online Community
  • Customer Support via Community, Email and Live Chat during Membership
  • Full Access to the Hub during your membership
  • Activate an unlimited number of ‘Special Deals’ that your business might offer our Business members in your area.

You might not be familiar with some of these things just yet, but trust us when we say – that this can be a major game-changer for you and your business in the coming year.

 That’s right – this is a Founding Member Launch special for the ages. Just a reminder you get:


Our ‘Premium’ Membership - Value $3,564

Our ‘Premium’ Membership plan that gets you access that includes monthly projects, priority support and access to Opportunities and Projects. Priced at $297 per month.


Develop your brand on a new platform, earn expert status quickly

Because we are a new platform, we will be seeking to work with you for any number of local events and promotional opportunities as we grow. So you can leverage your early-bird status with us to quickly build your expert status within our community.


Put an end to distractions that get you nowhere - Value Priceless!

Your Premium membership gets you access to one business project each month. Built around a quarterly theme, these business projects include a workshop, followed by a group Office Hours so that you get all of your important questions answered and access to a mastermind of fellow members and the sixty:forty team. This focused training combined with group coaching and masterminds means that you remove obstacles and get projects done so that you can keep moving your business forward …. each and every month!


Be surrounded by success minded winners - Value Priceless!

Get to spend planning days with other growth-minded, REAL business owners and entrepreneurs who use the sixty:forty principles. You’ll be inspired by the willingness of members in the group to share their experiences and help you in your business.

Frequently Asked Questions

Here’s some extra questions we’ve been asked about the Provider Partner Program

What is the Provider Partner Program?

You are likely already helping small business owners. The sixty:forty Provider Partner Program supports you in this role.

We provide you with tools, resources, systems and support. We want you to improve your relationships with your clients and to really contribute to improving the lives of small business owners everywhere.

We run programs on quarterly cycles based on the themes of Cash, Capacity, Clients and Strategy. Each theme will then have monthly projects. To support the client in closing out these projects, we have a number of micro-certifications that cover the specific skills needed to deliver that project.

By completing these micro-certifications it means that you can support the client and offer extra services – right at the time when the client is looking for help. These are a common recognition of competency which means that we can help our Small Business members actually move their business forward, even if they are limited by cash or time.

As part of our program, you can attract new clients with a listing in our Advisor Directory.  We even show you how you can optimise your listing to attract more of your A Class clients.

Our target market are those people who potentially have great businesses but who just can’t afford personalised attention. We want to build those businesses up so that they have a need to use more professionals to build, manage or grow their enterprises.

Why do we want to build up small business owners? Because they are the backbone of the economy. We want you to list your own business and interact on the platform in a way that will help grow your brand and authority by helping small business owners. By checking into Opportunity connections – you can help that business grow even faster and you can develop an alternative investment portfolio at the same time.

Aren’t you a competitor?

We believe strongly in collaboration, not competition. Every day brings with it new ideas that transform the way businesses are run and how they impact on peoples lives.

Everyone will have a special skillset, interest or niche that they wish to pursue. With some job function exceptions, the workforce of the future will not likely have many permanent roles. Instead, we believe that experts will be brought in on a project by project basis.

The ability to collaborate in order to deliver client focused outcomes is a feature of our site. We aim to make it easy for you to find and work with others in order to deliver on the project requirements.

We also believe in lessons learned, lessons shared. This is where the lessons learned by one are shared through many. This shortens the success curve and gives listed opportunities a greater chance to grow.

Small business truly does make the world go around and the people that own them are essential to productivity in a healthy economy and community.

We will likely have mutual client’s – and our goals are the same … to work together for the client and to help them achieve the most that they can out of their business so that they can build a life that is prosperous and filled with meaning.

We are a group coaching company where a small business owner can come for guidance, projects, support and for us to challenge the way that they approach their business .. so that they can create the business that they want and enables them to live the lifestyle of their dreams.

While we don’t do the actual work involved in branding, sales, operations or finance – we do educate small business owners about why it is so important. This is means that when your client comes to you looking for help with these things – they know what it is that they need you to help them to do AND you can use a common language when working with them about how you can help.

Even if you offer business advisory services you should still strongly consider partnering with us because our programs and courses help you too. We offer the full suite of training and topics and can help you take someone who may have been an otherwise marginal B or C Class client and turn them into a valuable asset.

But we are more than just training and education … we offer a platform for connection. We show clients how to step outside the box and create powerful networks and connections built on doing business – on creating and making opportunity. In short we show them how to create business wealth without major risk or investment using relationship and alternative capital.

As an added bonus, where you have referred clients to our business – we pay you a referral fee for the life of the clients commitment with us. 

What can sixty:forty do for me?

Well we’re glad you asked.  This is how we can help.

  • We have identified that every small business owner needs a dream team. Where they don’t have people selected in these roles, then we will make recommendations for them to use the services of local professionals and provide a way that our members can then connect with your business.
  • We promote the use of advisory boards so that clients are using their professional advisors in a more proactive and productive way, rather than in an ad hoc and reactive manner – this allows you to better schedule and plan your year.
  • We help you build into the higher value consulting and one on one work by getting clients to undertake foundation projects that enable much better conversations with your clients surrounding their business and their opportunities
  • Your conversations with your clients are much better as you are using a common language because everyone is on the same page.
  • Training Videos that you can link to for your clients that will explain a wide variety of different business different topics
  • Sharable content that we post on our social media channels that you can post and promote surrounding areas of business interest
  • Early access to our Quarterly Theme and Magazine


How can I earn money?

There are multiple ways you can generate additional revenue as a Provider Partner.

First you can go to the clients you already have and offer them one of the subscription products or courses or you can use these products to open a conversation with a new prospect for your own business. No matter what, we pay you a minimum referral fee of 10% of spend – each and every month for as long as they remain active.

You can use the tools and resources that we provide you to maintain your own marketing, with the entry points being co-branded and done for you – saving you hours of time and loads of cash. We’ll even show you how to supercharge these for maximum effect.

Could you go and do this yourself? Yes .. sure you could. But is it worth it from a time perspective? You could instead focus that time on providing personalised advice and service. We can afford to develop these info materials at scale and we have access to other specialists (such as marketing, designers, operations and sales) who cover the whole spectrum of business.

This means that you don’t have to worry about content creation – you just get to focus on what you do best.

You, or your staff, can also gain micro-certifications along the way. These include turnkey products and services you’ll be licensed to sell and deliver. These new skills can be used to benefit your existing clients or to attract new ones.

Have you ever thought about offering your own course? We can help you with that too .. so let’s talk. Get in touch with us at 


What kind of investment is required to be an Provider Program Member?

You can sign up for free. But the best perks are reserved for paying members. We offer two paid memberships and additional sponsorship opportunities.

The first tier is $99 per month. In the future, the second tier is $297 per month.  

You are here as an early bird so we have extra special pricing and cool stuff for you!! This founding member special means extra value at an amazing price. You’ll get everything in our Premium Membership for only $197 per month, for life.

Is there any geographic exclusivity to this program?

The Provider Program is not “area exclusive” at this time, nor are there plans to offer geographic exclusivity in the near future. The goal of this program is to serve as many small businesses as possible, and to do that we need a lot of help. We also know that most of our Providers will specialise, either in a particular niche (i.e. service companies, brick and mortar, ecommerce, etc.) or in a particular range of services (i.e. branding, logo design, web development, legal, accounting, marketing, printing, design etc.) For this reason, it doesn’t make sense to restrict the number of Provider Partners in a specific geographic region. It is our hope is that Providers will network, share ideas, and ideally send clients to one another based on each practice area of specialisation

Founding Member Special

If you were to pay for this on our normal pricing this is over $5,561 in cost but for today you get it all for only $1997 up front

OR $197 each month for the life of your membership

Let us welcome you to the future of small business, enter your details below and let’s get started ….

Looking for even more info?

Service providers to small business come from a wide variety of backgrounds.

You might be a professional: an accountant, business advisor or coach, lawyer, bookkeeper, engineer or grant writer;

Or you may be one of our creative friends: those providers who build websites, or who can design just about anything under the sun no matter whether it is digital or physical;

Or you might provide different types of products or services to small business owners: printers, product suppliers, software gurus, function and event areas or a co-working space.

There is place for you here at sixty:forty

Our framework is built on the 9 Factors of Business, with a focus on the four pillars of business – Cash, Capacity, Clients & Strategy.

Let me ask you three questions:

  1. In your business, what would you really like to be doing?
  2. What’s your ideal day?
  3. How much money would you be making?

Now imagine … running your business so efficiently so that your picture of the ideal day becomes your reality.  What would that feel like for you? What will having that get for you or allow you to do?

There’s no better time than now ….  Let’s make that happen!

We strongly believe in our vision which is to create empowered small business owners. Our mission is to create a world where people successfully start, build, manage and grow their small business in a way that leads to a meaningful and prosperous life for themselves and families, their team members & the wider community

Our method is through education, opportunity and community.

Let us build great small businesses together.

We have both owned and operated our own businesses for well over 15 years each and have worked in our own industries for 20 years plus. We each have our own specialities – Sheree’s is with finance and operations and Spencer’s is with branding and marketing.

Rounding out our team, we have Mark ‘Henry’ Lawson of Lead Loud who is a specialist leadership and risk management consultant.

In addition to the sixty:forty leadership team, we also have a number of faculty members who bring with them a wealth of experience from their respective industries and fields.

Sheree Cusack

Sheree Cusack

Co-founder & CEO

Spencer Toogood

Spencer Toogood

Co-founder & CTO

As small business owners ourselves, we have built sixty:forty to be FOR small business owners.

Come and try it for yourself.

Your investment is fully guaranteed

Obviously I can’t guarantee your success. No one can.

But here’s what we will do for you.

I can guarantee that you’ll get enough value in the first 30 days, alone, to more than cover your investment for the rest of the year.

I’m not sure how, but I know it will happen.

It could happen during our Providers Foundation Program (coming soon) where you learn what you are ‘really’ selling. Or it might be where you take our Find Five course and find extra hours every week and start to take control of your time (and use this to leverage your own staff or consider outsourcing).   Or maybe you’ll find a new business opportunity, just waiting for your specific skillset that can form the basis of your new investment portfolio.

It might even be that you gain one, two or many more new clients – and that’s what covers your investment.

Truly, I don’t know what it will be, because there are so many ways you can win. But I’m so confident that your investment will be covered in the first 30 days that I’ll refund every cent if it doesn’t happen.

In other words, you risk nothing.

Either your investment is covered in 30 days, or you cancel and pay nothing. It’s as simple as that.

What is the value of one A-Class client to your business? Is it $5,000 per year? Or is it $10,000 per year? Imagine even just one new A-Class client not just this year … but every year into the future of your business, can you afford not to do this? (If your A Class client’s aren’t worth this to your firm – then that’s another reason why you should join this program).

To me the real question you should be asking is, “What is it costing me to not to join this program?”

You have nothing to lose, and so, so much to gain.

So join today, and together we’ll build and implement a plan to supercharge your business.

Let’s get started…