Ideation Archives - Sixty:forty

You have a great idea for a business! But is there a market for it?

May 10, 2022 by Spencer Toogood

So you have an idea for a new venture and you’re itching to roll the sleeves up and jump straight in! But before you do, can I quickly ask – “Have you done your research or tested your business idea?” I hope the answer is yes! If so, don’t let … Read more

The Lab: Five-steps for taking your idea from concept to market

May 7, 2022April 8, 2019 by Sheree Cusack

In this article I’d like to share with you what I’ve learned about the business launch path while building The Lab for sixty:forty. If you want to master the idea generation and execution process then this is the place for you. There is a lot of competition out there, that’s for … Read more

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