Have you ever wondered how you could use a business directory to grow your business?
Then this is the place for you. This article will cover everything directories and just why they are a great tool to use for your business.
It’s time to stop staring at an empty calendar and instead grow your business the smart way. In a way that doesn’t require you to be the expert in everything SEO or digital – instead you get to focus on what it is that you do best.
Here at sixty:forty we believe that small business is big, and we want to level the playing field. It shouldn’t be the person with the biggest advertising budget who wins. Instead, it should be the person and business who does the best work who wins.
Directories offer your business a chance to be seen in the world.
We built our ‘not-so-ordinary’ online business directory because we believe that when they are used well, they are a tool that can be leveraged to major effect.
But here at sixty:forty we are far more than just a directory; we are a marketplace to connect buyers and sellers. We are a new way to do business.
We modelled our marketplace on the successful Amazon approach of a central point of entry that opens doors to all of our partner businesses who can list and sell their products and services.
Our objective is to help your local and small business appear online and in front of your ideal audience, right from the outset.
When people are searching online, one way for local and small business to be found is through membership in a business directory. Even if you live in a small town or suburb, your potential customers don’t all know where to find you.
One of the big benefits in using a directory driven marketplace like ours is that it is a single central point of entry. It’s a place where locals, visitors and other potential buyers can search for local and small to medium businesses, all with just a few clicks.
It is about taking the success of main street or downtown areas and turning them into online main streets.
The online world has totally changed, and pre-pandemic having an online presence was a nice to have – now it is essential. The goal though is to have these two worlds blend … by creating a digital space for connections and having it work alongside the physical world as seamlessly as possible.
The big picture payoff here is to have an enhanced directory that enables your business to be found. In a digital world where there are countless businesses popping up each day, and many disappearing – visibility is essential.
We wanted a directory that would work harder for the businesses who took the time to list. For that reason, ours is not one of those spammy sites that collects all your details and then asks you to claim your own business.
The sixty:forty directory is a gateway for real people to come together to do business. This is part of our small business advantage.
We are a one-stop shop of lead generation, where we don’t charge you any commissions for connections and we run campaigns that are focussed on buy local and buy small.
By bringing together the buying power of many small businesses under a single umbrella it gives us leverage. And this leverage is something we can then use to support small business.
The point of this is to give small and medium businesses access to the same buying and promotional opportunities that big business has, but without the big budget costs.
Is a directory right for you?
As a small business owner, you might have seen a bunch of different online business directories around the place, and you might not see their value for your business.
Yet as more and more people search online for the products and services that they need, being found where they are searching is critical.
All of this is possible because of the widespread use of the Internet, and more specifically, social media and online directories. The way consumers learn about businesses that can deliver the products or services they need has changed with the increasing level of internet use.
What are the benefits of the sixty:forty directory?
Let’s talk about some of the benefits of using directories in general in your business and just how you can turn this into customers, cash and clients. Then we’ll look specifically at how sixty:forty helps you achieve these objectives.
Now from your side it might seem we are just another service directory, but we are more than that. Our business is built around community, and we are working towards supporting a network of members doing business with members.
You spent years honing your skills and developing the products and services in your business. You are a specialist in what you do. Let our advertising and marketing do the work for you. This way you can focus on what you do best and let the work come to you.
You can find new opportunities for business and can pitch your services directly to someone who is asking for your help. It is more than just exchanging time for money; it is also about having a chance to build a long-term asset from your skills.
Through the platform we provide training on all aspects of running a business to our members.
These programs introduce learners to our service provider eco-system because we encourage our members to focus on the WHO not the HOW. From these courses, we link to curated directory listings so that your profile is put in front of them right at the time that they are looking for the help.
It’s not just the training – the majority of the content on our site will also generally link to a directory search as well so that readers can find who they need to help them, then and there.
On our platform, credibility is earned – not bought. That means that the more time you put into the other members on the site through the sharing of your knowledge, contributing to the community and joining in, then you will benefit with access to additional promotional rewards.
More than an ordinary business directory
Many people believe that online business directories and listing websites are a digital version of the old school printed Yellow Pages®, but that’s not quite true.
Directories can be a comprehensive channel that allow prospective customers, business owners, and professionals to find you. To enable a prospect to identify your business as one that provides goods and services that are relevant to them.
But the downside is that it also means that you are being commoditised through comparison. Being a simple line in a directory means that you don’t get to show people what is unique about you and your business.
The internet never sleeps and every portal you offer online gives your business a virtual 24 hour showroom. By being available when and where your potential customers are is essential – especially as they can research your products and services after business hours and from the privacy of their own homes.
Making money through your profile
This is part of what makes sixty:forty different. Our profiles are more than just the basic information of your name, address and a link to your own site. Instead, we offer the ability to add in special member-to-member promotions and allow for a rich profile including contributions to your community, videos and other media that can be uploaded and accessible.
Everyone who joins the sixty:forty directory gets their own profile page that is desktop and mobile friendly – you don’t need to have extra coding skills yourself. What’s more, this will also be available on our networking focused mobile app.
What someone will see when looking at your listing will depend upon your membership level, but everyone will be able to be found and will be matched with opportunities. To unlock this capability, you need to fully complete all of your business profile details. Your profile is easy to edit, and you can upload or link to any of the media that you want.
Turn searches into clients
Using a directory like ours accelerates visibility for your business. This allows you to drive greater results than ever before. We want to connect businesses with other business and with consumers at a national and local level.
Even so, you don’t get paid for clicks and likes, so let us help you turn searches into clients. Unlock the power of local marketing and drive more customers to all of your business locations. Reach more customers through digital touch points, with access across multiple devices.
Do the numbers back it up?
Let’s take a look at some of the statistics that support having a listing in a local directory.
Did you know that the intent behind 46% of all Google searches is to look for local information.
Online Business Directories are so popular that 97% of users learn more about a local business online than anywhere else.
So why not build your profile and start being found today?
5 reasons why you should be in an online directory
Just in case you still aren’t sure whether an online business directory is for you, here are five more great reasons why you should have your business in an online directory, especially ours here at sixty:forty:
Enhance your online presence, done the right way. Control your listing and how you are seen in the world.
Improve your local visibility. Work with a directory that lets customers connect with you in your local area through an advanced filtering setup. This puts you in front of people when they are making decisions.
Get discovered easily. Increase your chances of being discovered when customers search for products and services like yours – even if they don’t know your name yet.
Improve your ROI Every directory listing with accurate company information is a potential gateway to new customers. The investment you make to optimize your listings will pay off, facilitating consumers to purchase from you. According to recent marketing statistics, consumers who search for a local business on their smartphone, 88% of them visit or call a store within the same day.
Create brand awareness – when customers search an online directory, a list of matching results come up. Each time a customer sees your business it increases the awareness of your brand in their mind.
Make your investment worthwhile
If you are going to invest time in maintaining an online presence, then it needs to be worthwhile.
At sixty:forty we support you through an app and our rich profiles – which give you both public and members only access.
Your profiles enable support for different types of sales focused and community building content. We also use the information in your profile for local campaigns, and to share with you specific grants that you might be eligible for along with opportunities that might be relevant for you. This further opens up the door to new lead connection.
While having your business listed on online business directories is a great advantage, incomplete and inaccurate business details can affect your online reputation and frustrate customers who are looking for your business.
When customers are unable to contact you, they will shift away from your brand and might end up landing on to your competitor’s perfectly updated listing and eventually doing business with them instead.
Making sure that your online listing is up to date is a key part of managing this as a channel strategy. That’s another advantage with using the sixty:forty online directory – our promotions end at the end of each month.
This gives you an opportunity to check your profile details each month when you promote new opportunities or deals through our site.
Who’s your Perfect Prospect?
Who are your best type of clients? Those people who are your Perfect Prospect?
This isn’t a trick question, but to many small business owners, you might not have even considered it before. Not all customers are equal. Just as all jobs aren’t equal – even if they come from great customers.
Knowing your niche and who you service is an important part of doing business.
And this is information that you can let shine in your business profile.
This is your business, and you get to design it based on YOUR rules – no matter what your industry “dictates” and tells you what you “should” do.
You can use your profile to attract your ideal customer so that you can work with your most profitable, easiest-to-get-along-with customers over and over again, as long as you want.
We aim to help you find opportunities to do business so that your calendar is full of good quality prospects.
Work smarter, not harder. With a sixty:forty membership we’ll find you the clients while you focus on the work at hand.
You get to control the type of work sent to you and your preferred areas of operation. You can choose to stay local or expand into different areas. It’s all up to you.
And you can change your preferences at any time by updating your profile.
As a sixty:forty member you’ll have your own online business profile to showcase what you do … So this highlights your talent, knowledge, skills and experience along with the products and services that you provide.
We have created our directory so that you can build your digital presence in our membership directory and be available to the public at the same time, all very easily updated from one single spot.
Plus, you can even put together your own special offers for our members to help you stand out even more.
Why choose to list in the sixty:forty directory?
So, let’s take a look at the reasons why you should choose the sixty:forty directory to list your business.
Business is a team sport. Having a great business depends on a great team. We are more than just a directory, so you get all of the advantages of a directory plus so much more.
We don’t just add businesses to fill out our directory numbers. Instead, we ask you to register and complete your details. This puts you in control of what information is out there on the internet about your business and it means that you can ensure that it is always accurate and up to date.
An added advantage in being in our directory early is that while we are growing you will get a lot more attention simply because less people are on there to begin with.
We are a paid membership site as well, although there are free options – so members come from all backgrounds and industries. Publishing on a paid site is a major advantage for you because it means we have the resources to continue publishing content and promoting out, growing the audience and to increase the overall SEO value of the site.
Use the right tool for the job
Every business is different and the tools you use should reflect that.
Our content is regularly updated on topics surrounding everything small business and we have our own podcast that covers topical matters on business ownership.
Through paid traffic, blogs, social and other traffic generating activities, we bring in traffic to the directories.
It doesn’t stop there either. Like I said earlier, we are so much more than just an online directory.
Small business owners can create content as well, whether it is posting to the events calendar, publishing a press release or providing sale information, joining us on our podcast or posting an article and submitting it for the magazine. These are all things that we post as well in our community on the forum and across social channels.
You can run promotions and daily deals with coupons that will expand your marketing options and encourage people to try your business.
Be part of our sixty:forty ‘Live Local’ experience collection as well as we aim to curate the unusual and promote “do something new” weeks.
Our app is available on iPhone and android and encourages human to human relationships, so you know who you are doing business with.
Under your profile, you can upload your products and services catalogues or brochures or capability statements and link across to other media content types as well. And this information will be available across all sixty:forty platforms.
Connect through Alternative Commerce
You can find people to do business with via our Opportunities, whether they be barter, strategic partnerships or joint ventures, formally deferred payment arrangements, co-founding, equity, mentor, locum or find a VA type offers.
Using the sixty:forty platform in this way means that we are more than just a passive online directory, we are out there, working for you, generating awareness and bringing together promotions so that you can focus on what you do best.
We want you to hold every advertising dollar that you spend accountable – no more writing cheques and not knowing what you spent and how much it brought back in. Every thing that goes out the door contains a call to action.
As we grow, we have other enhancements that will make it much easier for your business to be found AND for you to do business. We have many more things in the pipeline and if this is of interest, be sure to keep in touch with our roadmap.
We would love to see you signing up for our platform and beginning to use it to start finding new professional relationships.
While we are starting out, we will be heavily promoting our foundation members as well, so this is an even bigger advantage for you in having your marketing dollar stretch that much further. Plus, you can see the ROI on your spend as you will be able to see how your advertising network is performing.
Don’t fall behind the competition! You can get started today for free. Just go to app.sixtyforty.io/register.