Short story, you take your idea and pressure test it … Welcome to The Lab
Starting a new business or launching from an idea is one of the most exciting things that you will do – and it will likely come from the desire for freedom and independence. If you are living with unfulfilled ideas and ambitions we want to you to use everything that the sixty:forty platform can offer so that you develop your potential, explore different opportunities and achieve both personal and financial success.
In this Workshop you’ll work directly with sixty:forty co-founder, Sheree Cusack, to create your Lab Project. This process takes your business idea and creates a strong foundation so that you can launch your business with confidence.
Whether you’ve got a great idea and want to feel out the market to see whether your idea has legs or if you want to attract interested professionals who can help make your plan a reality, we are just the place for you.
But to start a business involves risk. So how can you test your idea without risking too much of your time, effort of money? The answer is … in THE LAB.
This workshop is not just for aspiring entrepreneurs, it is also for those seasoned operators who want to re-build or transform their business for maximum earning potential.
In this hands-on training, you’ll create your own Lab Project. This will help you challenge your thinking and firm up your ideas about your new business or division. More importantly, you will start getting this all down on paper so that you can begin to build your ‘Make it Happen Team’.
If you want to develop your idea based on proven, step-by-step processes that come together to help you answer the five critical elements of framing any initial business idea, then you’ll definitely want to join in.
So how do you launch a new business with confidence and tilt the scales of success in your favour? Short story, you take your idea and you pressure test it. You focus on the core elements of your business model. And the five core elements of any initial business test are:
These core elements are identified for your business using high impact strategies that you can implement in hours – not weeks or months.
By the time we’re finished, you’ll have developed your business Idea into a fully fledged Lab Project and be ready to move to the next phase.
By the time we’re finished, you’ll have a Lab Idea that is ready to launch.
There’s a lot of bright shiny things out there and lots of people trying to sell you into their new coaching programs. We are not coaches and we are not consultants. We are ‘Coach-sultants’ who show you what you need to get done and how to actually make it happen.
We’ve seen what works in starting and building businesses (and more importantly what doesn’t). We know what it takes to get your idea off the ground.
So while there’s no guarantee of success in your venture, there’s a number of things you can do along the way to increases your chances.
In this hands-on workshop, you’ll actually create your entire Lab Project ready to launch, including:
Cut through all of this noise and join Sheree Cusack, sixty:forty co-founder, as she breaks down how to take your idea from a thought bubble and turn it into a firm, actionable plan.
Develop clarity on exactly why you want to be in business and what you want to achieve out of having your own business, by working step-by-step through our personal and business Vision worksheets.
We’ll walk you through crafting the Value Proposition statement that defines your idea, identifies the problem that you are solving and how you will solve it. You will develop an understanding of the six different product types and how you can use them craft your customer’s value journey.
You will work through a systematic approach to identifying the size of your market and building a customer avatar based upon our template. You’ll learn how to use Google to identify the competitors in your market and find out what it means if you can’t find any paid competitors in your niche.
Dive into understanding the different ways that you can bring your product to market and apply the 6-Q approach to evaluating each option.
In this section you will work through the Team you have now (or are wanting to build) and introduce you to the Functional Organisation Chart so you have a framework to identify any position gaps that need to be filled.
Here we will look at building the profit formula that will support your business model. We will identify the key drivers of income and expenses in your business idea and see how optimisation of expenses relating to your key resources and processes can enable your business to come to life
Sheree Cusack
Sheree is co-founder of sixty:forty, a Public Accountant and Registered Tax Agent. She holds an undergraduate Bachelor’s degree from UNE and a Masters degree in Taxation from UNSW. As a long term member of CPA Australia and a Chartered Tax Advisor she has operated her own public accounting practice firm from 2005. Since starting the firm, she has helped hundreds of small business owners to manage their cash flow, improve their net profit and increase their number of days off.
Get access now to The Lab course, where you can document your business idea into an easy to use, straight forward framework where you can see at a glance whether you have covered the 5 core areas of your business model.
