Logo - sixty:forty The Lab

Thinking of starting a business?

How do you launch a new business with confidence and tilt the scales of success in your favour?
Short story, you take your idea and pressure test it … Welcome to The Lab

Foundation membership Special $197 – Use coupon code LABLAUNCH to save $298!


What you will Learn


How to craft a Value Proposition that hits on all of the key points to really sell your business .. even if you’ve never written anything like this before. (TIP: Our fill-in-the-blank templates make it quick and simple)


Identify whether your business or idea is looking to solve the ‘right’ problem


The 7 step approach to building your Customer Avatar that brings your customer to life so you can clearly understand their need to get things done, their goals and challenges


Discover the 6 different types of product that you can create from your one idea


Learn how to use Google to identify the top competitors in your market and find out what it means if you can’t find any paid competitors in your niche (plus what you should do next)


The 7-step calculation you can do to quickly assess whether your idea is financially viable

By the time we’re finished, you’ll have a Lab Idea that is ready to launch.

Here’s what we’ll create together ….

There’s a lot of bright shiny things out there and lots of people trying to sell you into their new coaching programs. We are not coaches and we are not consultants. We are ‘Coach-sultants’ who show you what you need to get done and how to actually make it happen.

We’ve seen what works in starting and building businesses (and more importantly what doesn’t). We know what it takes to get your idea off the ground.

So while there’s no guarantee of success in your venture, there’s a number of things you can do along the way to increases your chances.

In this hands-on workshop, you’ll actually create your entire Lab Project ready to launch, including:

  • Having clarity over your reasons for being in business
  • Crafting your Value Proposition
  • Doing a back of the envelope Financial Viability Check
  • Building your Customer Avatar worksheets
  • Identifying your core product that solves the customers need
  • Developing clarity over Industry Trends, Changes and Challenges
  • Identify and analyse your Competitors
  • Begin Building your Organisation Chart
  • Identifying the Profit Formula that supports your Business Model

Cut through all of this noise and join Sheree Cusack, sixty:forty co-founder, as she breaks down how to take your idea from a thought bubble and turn it into a firm, actionable plan.

Foundation membership Special $197 – Use coupon code LABLAUNCH to save $298!

Workshop Breakdown

Part 1 - Foundation

Develop clarity on exactly why you want to be in business and what you want to achieve out of having your own business, by working step-by-step through our personal and business Vision worksheets.

Part 2 - Defining the Opportunity

We’ll walk you through crafting the Value Proposition statement that defines your idea, identifies the problem that you are solving and how you will solve it. You will develop an understanding of the six different product types and how you can use them craft your customer’s value journey.

Part 3 - Identifying your Target Market and Competitors

You will work through a systematic approach to identifying the size of your market and building a customer avatar based upon our template. You’ll learn how to use Google to identify the competitors in your market and find out what it means if you can’t find any paid competitors in your niche.

Part 4 - Selling your Product

Dive into understanding the different ways that you can bring your product to market and apply the 6-Q approach to evaluating each option.

Part 5 - Who’s on your Team

In this section you will work through the Team you have now (or are wanting to build) and introduce you to the Functional Organisation Chart so you have a framework to identify any position gaps that need to be filled.

Part 6 - The Profit Formula

Here we will look at building the profit formula that will support your business model. We will identify the key drivers of income and expenses in your business idea and see how optimisation of expenses relating to your key resources and processes can enable your business to come to life

Sheree Cusack

Meet your Instructor

Sheree Cusack

Sheree is co-founder of sixty:forty, a Public Accountant and Registered Tax Agent. She holds an undergraduate Bachelor’s degree from UNE and a Masters degree in Taxation from UNSW. As a long term member of CPA Australia and a Chartered Tax Advisor she has operated her own public accounting practice firm from 2005. Since starting the firm, she has helped hundreds of small business owners to manage their cash flow, improve their net profit and increase their number of days off.

Foundation membership Special $197 – Use coupon code LABLAUNCH to save $298!