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Strategy, Cash, Capacity & Clients

The 4 areas every business needs to master.

A Framework for Growth.

Small business is rewarding and can provide the freedom to live life the way you want, on your terms. Your business can provide flexibility, freedom and be financially rewarding. But it isn’t all beer and skittles. It can be hard work, long hours and sometimes you might think to yourself, ‘Why am I doing this?’

Let’s face it though – in 2020 – things changed. COVID-19 has affected the way things get done and it is no longer business as usual. Government shutdowns of economies and businesses have brought with it long lasting change. They have forced small business owners to look at how they are running their businesses. To reconsider what they sell and how they deliver their products and services.

Right now, as you read these words, through no fault of your own – your revenue, your cash flow and your peace of mind are all at risk.

It’s not all doom and gloom though. You can take back control … and that’s by getting back to small business basics. These basics are Strategy, Cash, Capacity and Clients.

40+ years of combined experience across small business is the basis of this Framework. This experience includes leadership, finance, operations, branding, marketing and product development.

The 9 Factors of Business Success

Below co-founders Sheree & Spencer discuss the 3CS Framework on the Everything Small Business podcast.

Sixtyforty Group Coaching

sixty:forty offers the Succeed Group Training & Mentoring program which is designed for business owners who want to take their business to the next level. These programs offer support and guidance from the team at sixty:forty who have over 40 years of combined experience in business.

Select one of the 3 options below to learn more.

Are you looking for ways to improve your productivity and profit?

If so, the Succeed Intensive is perfect for you! This group training program helps build the foundation to build a business that supports your ideal lifestyle.

In only 4 weeks, you will gain the knowledge and confidence you need to take control of your business.

Succeed Fast Track Mentoring program

Succeed Fast Track is exactly the same as our 12 month program, only delivered in 12 weeks.

This program is perfect for small business owners who want to take their business up another level in a shorter amount of time.

It is important to have the time and resources available to commit to the program as there is a lot to cover in 12 weeks.

Succeed Small Business Group Training and Mentoring is an online program that provides the tools and advice you need to start and succeed with your small business using the 3CS Framework.

Run over 12 months this program is perfect for small business owners who want to take their business up another level without adding more pressure.

What is the 3CS Framework?

As a small business owner, are you going about your day to day thinking, ‘How could business be going better?’ Better clients, better staffing capacity or better cashflow. These are the three C’s of any small business – Clients, Capacity and Cash. But these alone aren’t enough. They all need to be guided by Strategy.

Imagine asking a builder to build you a new house from a hand drawn sketch on the back of an envelope. No detailed drawings or building plans. What sort of result would you expect?

You need a blueprint for what you are trying to achieve. This is the Strategy. Strategy alone isn’t enough though. You need a way to get the strategy implemented – and these are tactics.

But, focusing on tactics without strategy will waste your time, money and resources. You’ll be jumping on the next shiny object that comes along.

So you need both strategy and tactics. You get these through the 3CS Framework. These four pillars lay the foundation of our education and coaching programs . Each quarter we work on 3 specific projects related to that pillar. Twelve individual projects per year designed to keep your business moving forward. So you get to spend three months each year focussed on Strategy, Cash, Capacity and Clients.

Why do we do that? Because problems in any of these, lead to problems in all. Bad clients impact capacity and cash. Lack of capacity impacts clients and cash. Poor cash flow impacts clients and capacity. And it all leads to an unhappy small business owner.

This framework is a flexible guide providing structure and direction on key areas to focus your time. These four things are the pillars of all businesses, everywhere.