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ABOUT
sixty:forty logo

sixty:forty is an Australian owned and operated business platform connecting entrepreneurs, small business owners, service providers and professionals so that we can all successfully start, build, manage and grow business together.

Small business is not corporate, it doesn’t have the tools and resources of big companies – and we aim to level the playing field so that it isn’t the biggest business or the one with the deepest pockets that wins – instead it is the small business or a collective of small business owners who can come together to win projects and deliver real results.

Designed by small business for small business, the sixty:forty ecosystem offers a blend of digital and in-person business solutions across technology, professional development, collaborative partnerships and industry events that are designed to drive innovation.

The sixty:forty business platform provides equal opportunity for the creation and exchange of sustainable value using both traditional and alternative funding through our opportunity frameworks.

It is our goal to help 10,000 small business owners double their net profit and decrease their time working in the business by 31 December 2022.

10,000 small businesses, can you imagine the lives that will be changed when we can do this – and this isn’t just for the business owner but of their families too, which leads to job creation for employees and helps support the local the community as a whole.

sixty:forty will redefine how to support people as they develop and grow through their own small business.

Join us so we create a bigger impact all together.

Our Vision

To redefine how to support people as they develop and grow through small business.

Our Goal

To help 10,000 small business owners double their net profit and decrease their time working in the business by the 31 December 2022.

Our Mission

We want to create a world where people successfully start, build, manage and grow their small business in a way that leads to a meaningful and prosperous life for themselves and their families, their team & the wider community.

Meet the Team

Sheree Cusack

CEO & Co-founder

Spencer Toogood

Co-founder

Jeisson Herrera Pena

Software Engineer

Keema Lucassen

Graphic Designer

Jane Wright

Executive Assistant

Our Values

At sixty:forty we believe strongly in our business and the positive impact it can have on people’s lives. We operate by these seven core values that represent how we want to do business from a macro perspective.

Think Like an Entrepreneur

What does it mean to think like an entrepreneur?

This is one of the #sixtyforty core values and we believe that thinking like an entrepreneur means being ready to take the on the world, to rise to the challenge and find better ways to do things.

It means, to take a calculated risk while being positive and optimistic.. It is about relentless optimism towards a belief that life is meant to be better.

It is about demonstrating confidence and determination. It is being passionate, driven and dedicated to achieving the end goal.

It is being open to learning, to taking on feedback and to testing all ideas, while being adaptable.

Routine is boring, but sometimes an essential part of success. Its about knowing the difference between when routine is needed and when you can be flexible.

It is about doing things differently and towards continue to innovate to create a better future.

It’s about being ambitious enough to find a better way to have the courage to be the spark of change.

Keeping Things Real

Keeping things real is a core value that we live by here at sixty:forty.

We are genuine in what we do and how we do it.

Just like everyone though, we also aren’t perfect. We will screw up occasionally and will aim to be upfront with everything we do. We believe in constant learning and application of the lessons learned.

We’re honest, transparent and committed to doing what’s best for our clients and our company.

We openly collaborate in pursuit of the truth. And we challenge the conventional approach.

We have integrity and will always strive to do what we say. We aim to build open and honest relationships and encourage you to contribute your thoughts with us.

All of us have our own individual strengths and our own unique passions. This should be encouraged so that you can become the real and genuine you.

You can let the real you shine through small business. And that is what we do, we help aspiring entrepreneurs and those people already running their own business to get in front.

We aim to provide opportunity, training, connections and community so you can start, build or grow your business with confidence.

Success on your Terms

Success means different things to different people, what does it mean to you?

You must know what success means to YOU. To know that …. you have to know your why!

Its why we chose the word prosperous for our mission. Prosperous is more than money. it is a full and meaningful life.

To chase your vision of success will mean that you’ll move out of your comfort zone and challenge yourself to go in a forward direction.

Success is all about what you choose to do and the actions you take today will take you to where you want to be.

Actions are the things that build the foundation of your future.

The actions you take demonstrate your willingness to chase your dreams … because ultimately you will only do the things that are most important to you.

So define what success means to you … otherwise how will you know when you get there.

What’s your vision of success?

Create Happiness & Community

Create Happiness and Community – this is one of our sixty:forty core values.

We are advocates for community driven innovation. This means developing and supporting strong communities that create sustainable and real long-term prosperity.

A united community helps small business owners provide for themselves and help others.

Small is the new big and small business is the way to big gains in life. Everywhere is local and the real world impact of having a close knit community is a key to growth.

It’s about bringing people together to use small business to create a better future.

At sixty:forty we hope to help you discover your true vision and passion while giving you the tools, techniques and process to achieve continued growth.

Because when you are happy you will seek out opportunities … within your community.

Deliver Meaningful Impact

Deliver meaningful impact through business is one of our sixty:forty core values.

Part of being happy is about seeking a higher purpose and being part of something bigger than yourself – something you really believe in. And it’s this type of happiness that provides the most long lasting outcome.

Our goal is to help business owners and all of the people that support them – from team members to the wider community.

A rising tide lifts all boats and we don’t care how high the ceiling goes but the baseline has to come up.

You can only help others once you have set a solid foundation for yourself.

We can all deliver meaningful impact through positive connections.

Enjoy What You Do

Business and life are intertwined, they can’t be separated. Small Business is a lifestyle. It’s how you do life.

Everything is all linked. Life is what you make it and you control your own destiny. Bring back the fun and live life to the fullest. You aren’t defined by what you do.

Running a small business is a marathon, not a sprint. Enjoy what you are doing. Work smart, take care of your team, and have fun in order to ensure the sustainability and success of your small business.

Connect with us and grow your business through access to opportunity and community.

Do the Right Thing / Own Up

How are you showing up in your business?

Being Responsible is about being in charge and taking ownership of the things that happen, both the good and the bad.

It is about being accountable to the end goal and choosing to make it happen. This is leadership.

Leadership requires ownership and that extends to ownership over everything, even when the matter seems outside of your direct control.

It means stepping up and taking responsibility for your actions and the actions of those that you lead. It means continually working towards constant improvement.

When your team wins, everyone wins.

Your actions are yours alone, and part of becoming your best and achieving peak performance is to accept responsibility for your actions and to become accountable for your own life.

This isn’t all about just you either, it’s about doing the right thing even if it’s the hardest thing to do.