As a small business owner, are you going about your day to day thinking ‘How could business be going better?’
Better clients, better staffing capacity or better cashflow. These are the three C’s of any small business. Clients, capacity and cash. But these alone aren’t enough. They all need to be wrapped in Strategy.
Imagine asking a builder to build you a new house from just a hand drawn sketch on the back of an envelope, no drawings or building plans. What sort of result would you expect?
You need a blueprint for what you are trying to achieve. This is the strategy. Strategy alone though isn’t enough. You need a way to get the strategy implemented – and these are Tactics.
On the other hand, tactics without strategy can leave you at risk of wasting time, money and resources on the next shiny object that comes along.
So you need them both … you get these through the 3CS Framework. We believe so strongly about this that our Quarterly Themes are built around these four things. So each and every year, you cycle through a three month program where you work on programs to keep your business moving forward. So you get to spend three months each year on Strategy, Cash, Capacity and Clients.
Why do we do that? Because problems with any of these, lead to problems in all of them. Bad clients impact capacity and cash. Lack of capacity impacts clients and cash. Poor cash flow impacts clients and capacity. And it all leads to an overall unhappy small business owner.
This framework is a flexible guide that provides structure and direction on the key areas where you can focus your precious time. These four things are the pillars of all businesses, everywhere.