FOUNDING MEMBERS LAUNCH
A special message for Small Business Owners….
Welcome to sixty:forty. We’re going to let you in on a little secret … we’ve been working on something BIG!
If you’re a bookkeeper who has big goals, then this is exactly what you have been looking for. If you are:
Wanting to move on from a self employed ‘job’ where you are both the boss and employee – to a place where the income you earn is no longer dependent on only the hours YOU work
Getting stuck with the latest social media shiny object and spending hours online but you still don’t seem to be having much luck with getting many new, qualified clients
Spending money on marketing agencies or on online Ads but can’t see the return
Looking for a way to provide extra services to your own clients
Wanting to make more money and take more time off…AND
Want more (and better) clients …
Then we have a plan to get you to where you want to be! Our business exists to make connections through opportunity and education.
Did you know that a recent survey from Australian Bookkeepers Network showed that 51% of respondents said that Marketing represented a key challenge for the industry. So more than half the people who were surveyed recognised that they needed more help with marketing. But when you look at the purpose for it, why do you do need marketing? It’s to build awareness and ultimately to generate new clients.
At sixty:forty, we think you should be able to focus on what you do best. That is to provide high-quality work for your clients delivered in an accurate and timely manner without being distracted by the latest social media shiny new object.
Please let me be clear .. we are not a marketing company, nor a bookkeeping coaching company. We help small business owners build the business of their dreams. We want to partner with you to develop prosperous small businesses everywhere. A thriving small business supports families and communities. To be successful relies on quality financial data. And a bookkeeper is the front line of making that happen.
We know that a majority of bookkeepers work for themselves and are usually quite hands-on – they may also have a few people assisting with data entry. That leaves little time to focus on the other things important to running a business.
Over the past 20 plus years, throughout our professional careers, we’ve had lots of amazing conversations with different bookkeepers, all of whom wanted to start, build and grow their businesses.
But when I think back over those conversations; similar questions and roadblocks kept coming up – over and over again. To give you an idea of some of the top questions were:
How do a I build an actual business where I don’t have to do all of the work?
I don’t have any time now, how do I create systems that make managing what I do easier?
How can I leverage my time and sell something not just based on hours?
How do I define an A- Class client?
Where do I find the RIGHT type of clients?
How can I scope the job so I know I have I have enough time to actually take it on?
Is there a better way to price my work?
I’m already overwhelmed by everything I already have to do, how can I take time off to learn anything new?
How can I increase my income, without increasing the expenses?
Have you ever asked yourself any of those same questions?
A few years ago, we had an idea … wouldn’t it be great if there was a place where small business owners could connect with service professionals to get the jobs they need in their business just done .. without drama and with total confidence that it would be delivered the same way – every time.
Where bookkeepers have an opportunity to leverage their skills into investments that provide long term reward.
Where you can come to learn what you need to know about running a small business efficiently, without having to go through the school of ‘hard knocks’ – and then pass the benefit of what you learn onto your own clients!
Where all learning is then applied immediately and is based on what actually happens in the real world.
Where you can find qualified clients – who know and respect what it is that you do – as they get to take a peek behind the curtain and really understand what it means to have a great bookkeeper.
Now this community doesn’t quite exist yet! But I’d love for you to join us as we build this amazing space.
So how are we going to do all of this? We run Quarterly Themes with all of our clients, these are all designed to push small business forward. The themes are based on Strategy, Cash, Capacity and Clients. In each quarter there are three monthly Projects available for our clients to use.
As a bookkeeper you get early access to what our Themes and Projects are, and where they are in your skill set – you can choose to take any of the micro-certifications that support getting it done for our members.
Our members generally fall into three categories:
- Those who are happy to learn what to do and do it themselves
- Those who prefer for us to guide them through the implementation, where they get to reach out for a little help as they need it
- Those who want the whole thing done for them
And this is where you come in. We do not offer bookkeeping, accounting or one-on-one consulting services. But we want to partner with those people who do.
But attracting new A – Class clients isn’t the only benefit for you. You get access as your own business to all of these Projects as well. So you can start building your own truly owner independent business. One that doesn’t rely on you doing everything …
What do you get?
For the early birds (that’s you!) we have a number of special treats –
Premium Membership with a $100 per month discount for the lifetime of your membership. As a big thank you for helping us build our community and to help us test out a number of our newer features, provide feedback and be there as we start to grow – you will get our premium membership at only $197 per month – forever!
To see what’s included, sneak a peek here…
Opportunity to co-develop content and be featured on the sixty:forty platform and in associated properties
Opportunity to submit premium content for blogs and webinars
Opportunity to speak at sixty:forty sessions to provide direct industry advice and information.
Premium Listing in the sixty:forty Advisor Directory including ability to upload Logo, Images, Documents and Links to Video
Unlimited Highlighted Services
Access to the Lab to review out new ideas and provide feedback.
Access to Offers to review new business listings looking for Provider support.
Access to sixty:forty Live Events for you and your team with Early Bird pricing and discounts.
Access to sixty:forty Engage Facebook Group and Online Community
Customer Support via Community, Email and Live Chat during Membership
Full Access to the Hub during your membership
Full Access to the Grant Directory during your membership
Activate an unlimited number of ‘Special Deals’ that your business might offer our Business members in your area.
You might not be familiar with some of these things just yet, but trust us when we say – that this could be a major game-changer for you and your business in the coming year.
As an extra special bonus you will also get one of the flagship courses, ‘The 3CS Initiative’ – which is built especially for small business owners to help them identify the areas in their business where they can make some major improvements – for minimal cost and time – all in just 90 days. This is a fast start to really get you back in control over your business and your life.
That’s right – this is a Founding Member Launch special for the ages. Just a reminder you get:
The 3CS Initiative – Value $1,997
90 days to get your business in shape. This 12 Week Program gets you on the path to being crystal clear about what you want your business to do for you, plus look at a number of foundation issues which will mean that you can map out the EXACT next steps to take in your journey.
Our ‘Premium’ Membership – Value $3,564
Our ‘Premium’ Membership plan that gets you access to our premium membership which includes monthly projects, priority support and access to Opportunities and Projects. Priced at $297 per month.
Develop your brand on a new platform, earn expert status quickly.
Because we are a new platform, we will be seeking to work with you for any number of local events and promotional opportunities as we grow. So you can leverage your early-bird status with us to quickly build your expert status within our community.
Put an end to distractions that get you nowhere – Value Priceless!
Your Premium membership gets you access to one business project each month. Built around a quarterly theme, these business projects include a workshop, followed by a group Office Hours so that you get all of your important questions answered and access to a mastermind of fellow members and the sixty:forty team. This focused training combined with group coaching and masterminds means that you remove obstacles and get projects done so that you can keep moving your business forward …. each and every month!
Be surrounded by success minded winners – Value Priceless!
Get to spend planning days with other growth-minded, REAL business owners and entrepreneurs who use the sixty:forty principles. You’ll be inspired by the willingness of members in the group to share their experiences and help you in your business.
And don’t worry – your investment is fully guaranteed
Founding Member Special
If you were to pay for this on our normal pricing this is over $5,561 in cost but for today you get it all for only $1997 up front, OR $197 each month for the life of your membership
Frequently Asked Questions
Here’s some extra questions we’ve been asked about the Bookkeeper Program
What is the Bookkeeper Partner Program?
As a bookkeeper you will likely to be already helping small business owners. The sixty:forty Bookkeeper Partner Program supports you in this role. Your clients are looking for advice and sometimes you might just not know the best place to guide them towards finding the help that they need.
We provide you with tools, resources, systems and support. We create content that you can share and connect to and you can be confident that we will not try to steal your clients. This saves you hours of time each week while still giving you the opportunity to improve relationships with your clients and to really contribute to improving the lives of small business owners.
We run programs on quarterly cycles based on the themes of Cash, Capacity, Clients and Strategy. Each theme will then have monthly projects. To support the client in closing out these projects, we have a number of micro-certifications that cover the specific skills needed to deliver that project.
By completing these micro-certifications it means that you can support the client and offer extra services – right at the time when the client is looking for help.
Our commitment towards bookkeepers doesn’t stop there. We have built software tools to help make your life easier. An example of a tool that is due for release shortly is our ABN Compliance Checker. You can run your clients supplier lists through our program to do a point in time check of whether the ABN is current and whether they are registered for GST or not and compare it to your current records – highlighting the difference and making it easy to ensure that the data is accurate.
As part of our program, you can attract new clients with a listing in our Advisor Directory. We even show you how you can optimise your listing to attract more of your A Class clients
Aren’t you a competitor?
The short answer is no.
Why? Because no matter what how good you are at being a bookkeeper, the reality is that you cannot serve everyone on your client roster in exactly the same way.
For that reason, you will likely have already separated your clients in A, B and C class clients. After all, there are only so many hours in the day and not all clients are created equal.
In fact, our target market is those who potentially have good businesses but just can’t afford your personalised attention. We want to build those businesses up so that they can become one of your A class clients.
We do not provide bookkeeping, accounting or taxation services. We need partners who do. And that’s where you come in. Our goal is to elevate the relationship between you and your clients and to help you open conversations for the extra personalised services that you might offer.
In fact, we strongly encourage small business owners to hire a bookkeeper and here is just one of the ways that we generate awareness, check out our video on 5 signs you need to hire a Bookkeeper.
A number of our programs focus on the essential nature of getting the bookkeeping done correctly which means that you can benefit from being in front of potential clients, right at the time that they are looking for help.
As an added bonus, where you have referred clients to our business – we pay you a referral fee for the life of the clients commitment with us.
How can I earn money?
There are multiple ways you can generate additional revenue as a Bookkeeping Partner.
First, you can go to the clients you already have and offer them one of the subscription products or courses or you can use these products to open a conversation with a new prospect for your own business. No matter what, we pay you a minimum referral fee of 10% of spend – each and every month for as long as they remain active.
You can use the tools and resources that we provide you to maintain your own marketing. We can help you with entry point offers that are co-branded and done for you – saving you hours of time and loads of cash. We’ll even show you how to supercharge these for maximum effect.
You can also gain micro-certifications along the way. These include turnkey products and services you’ll be licensed to sell and deliver. These new skills can be used to benefit your existing clients or to attract new ones.
What kind of investment is required to be a Bookkeeper Program Member?
You can sign up for free. But the best perks are reserved for paying members. We offer two paid memberships and additional sponsorship opportunities.
The first tier is $99 per month. In the future, the second tier is $297 per month.
You are here as an early bird so we have extra special pricing and cool stuff for you!! This founding member special means extra value at an amazing price. You’ll get everything in our Premium Membership for only $197 per month, for life.
Is there any geographic exclusivity to this program?
The Provider Program is not “area exclusive” at this time, nor are there plans to offer geographic exclusivity in the near future. The goal of this program is to serve as many small businesses as possible and to do that we need A lot of help. We also know that most of our Providers will specialise, either in a particular niche (i.e. service companies, brick and mortar, eCommerce, etc.) or in a particular range of services (i.e. accounting, bookkeeping, automation, app advisory, management etc.) For this reason, it doesn’t make sense to restrict the number of Certified Partners in a specific geographic region. It is our hope is that Providers will network, share ideas, and ideally send clients to one another based on each practice area of specialisation.
Looking for even more info?
Our framework is built on the 9 Factors of Business, with a focus on the four keys of business – Cash, Capacity, Clients & Strategy.
Let me ask you three questions:
- In your business, what would you really like to be doing?
- What’s your ideal day?
- How much money would you be making?
Now imagine … running your business so efficiently so that your picture of the ideal day becomes your reality. What would that feel like for you? What will having that get for you or allow you to do?
There’s no better time than now …. Let’s make that happen!
We strongly believe in our vision which is to create empowered small business owners. Our mission is to create a world where people successfully start, build, manage and grow their small business in a way that leads to a meaningful and prosperous life for themselves and families, their team members & the wider community
Our method is through education, opportunity and community.
Let us build great small businesses together.
Who are we?
Sheree Cusack
Experienced Public Accountant and Registered Tax Agent
Sheree is co-founder of sixty:forty, a Public Accountant and Registered Tax Agent. She holds an undergraduate Bachelor’s degree from UNE and a Masters degree in Taxation from UNSW. As a long term member of CPA Australia and a Chartered Tax Advisor she has operated her own public accounting practice firm from 2005.
Spencer Toogood
Digital Marketing Specialist
Spencer is co-founder of sixty:forty, business owner and digital marketing specialist. Spencer has over 20 years of experience in branding, graphic design and digital advertising.
Industries: Tourism, wine & food producers, legal services, financial services, SAAS, sport, events, retail, real estate and property
Your investment is fully guaranteed
Obviously I can’t guarantee your success. No one can.
But here’s what we will do for you.
I can guarantee that you’ll get enough value in the first 30 days, alone, to more than cover your investment for the rest of the year.
I’m not sure how, but I know it will happen.
It could happen in your third week where you start to get your tech together. Or it might be the fourth week where you find five hours every week and start to take control of your time. Or maybe you’ll get an A Class client in the first month. Or maybe you’ll gain early access to one of our proven Action Plans, and that’s what covers your investment.
Truly, I don’t know what it will be, because there are so many ways you can win. But I’m so confident that your investment will be covered in the first 30 days that I’ll refund every cent if it doesn’t happen.
In other words, you risk nothing.
Either your investment is covered in 30 days, or you cancel and pay nothing. It’s as simple as that.
You have nothing to lose, and so, so much to gain.
So join today, and together we’ll build and implement a plan to supercharge your business.
Let’s get started…
