Speak to your ideal customer

How well do you know your customer? Have you ever thought about who your ideal customer is and whether you have enough of them? The old saying ‘the squeaky wheel gets the oil’ also applies to your customers. A customer that isn’t a good fit for your business can end … Read more

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We want to create a world where people successfully start, build, manage and grow their small business in a way that leads to a meaningful and prosperous life for themselves and families, their team and the wider community.

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